Digital Me – logo&theme

The final project of this year is to identify ourselves, we have to build our portfolio, website and improve all the projects we have done this year. An online portfolio which to put the best work we got and to show people that we are professional not just a student but we are becoming a graphic designer. It does not only show our works and what skills we have got but also showing people our personality because the website is representing ourselves.


For the online portfolio, I want to design my own logo which can represent myself but something hard is because of my nationality, so it is better if I can add some elements on it to show our culture. I am from a place named Macao where is just next to Hong Kong, our official language is Cantonese, our culture is influenced by China and Portugal and it makes us become quite different.

My Chinese name is Vu(Surname) Lok Man-鄔樂文, and my English name is Joana. As you see my name is quite special so if I can create my own logo it must be great. The next step of design my logo is to try out how many possible it can be, and I did a range of designs to find out the best. There are my designs on the below: Some of the design did mix with my English name but some didn’t, and through trying different types of design finally, I used one of them.

It is not east to design a logo which represents ourselves because the logo is showing who we are and what kind of person we are so if it goes wrong then our brand, our works will be affected by it as well.  Also, it is a really time-consuming work so we have to have a good time management skill to plan everything and make sure all the stuff are done on time.

Colour & Style Theme

For our whole digital project, we have to make all the items being consistent such as our cv-curriculum vitae, online portfolio and pdf portfolio, so we have to design a theme for them and use it in all the items. My first solution of this project is to choose the colour which is meaningful to us, and I chose a colour between cerise and ruby and the reason of choosing it because that’s my favourite colour. I got lots of things are that colour so it for me it kind of represents me. Next, is about the theme style and I didn’t want my whole layout looks too complicated, I want it looks like clean and professional. Our tutor suggested try to put some element to show what you like to do, so I thought about what I like to do in graphic then I found out I like bookmaking and layout design. From that idea, I decided to tell people what I like to do by using lines to demonstrate the simple outline like the grid or ruler.


But after the discussion with the tutor, I was told that colour and design of those lines are a bit distracting so I should simplify the number of lines and reduce the colour. Then my practice is to reduce the tint of that pink and change the design of the line, I used dashed line instead of solid line because it looks more like bookmaking stripes. And after the final design theme is confirmed, I apply it to all my files.

Screen Shot 2017-06-05 at 11.11.02 pm

Another time-consuming part in this project, which is also the main part of all the thing, if this part has been decided then the other rest of it will be more easier. For me, design a theme to tell people your story is not easy because we have to consider different factors. Like how to make it looks professional, what layout would people prefer(to looks comfortable), how to tell people what is our background and what we like to do. All the information has to show on one thing. And this task is connected to my field project, which is about telling information successfully. I used some of the knowledge I have learnt into this project, introducing myself successfully by using the simple elements. Both logo and the layout are really challenging but at the same time, it is really helpful for a graphic student, to give us more sense of what a real graphic designer have to be.


Persuasion reflection

The first personal real client project which is a massive challenge for everyone, I felt excited but at the same time I did worry about the client might not like my work. For my topic dementia friend, it is a very open project because the client didn’t have any specific requirement, they just want us to do something which can encourage people to become a dementia friend. Therefore, we can design whatever we want but we got our first challenge is to think about what should we do and what it will attract people. It is not easy to make the decision because there are too many formats we can do. And the second challenge is we have to find our own strategy and that’s the issue that we got for every project, from doing research, doing sketches, and to work on digital all the things are the challenge. For the final outcome, I made something which is totally different to the others, I am the only one to create characters by illustration and make me see how difference we all are, everyone did different thing and not only the style but also the idea and elements no one got the same thing and I did also get some inspiration from other people. If I can do it again, I might create more characters and try to make a digital colour version but not in hand draw watercolour version to make it different. Furthermore, I might create more other posters to see what I still can create, but I will still keep my idea if I do it again. I like my idea but just maybe I can improve the drawing and make it be more professional.


2016-2017 Field reflection

Modelling and Making

Before choosing the field project I have already decided to do something that really different to my subject and I look at all the project brief until I saw this project I am really interested in what it said: This project is focused on the acquisition and use of locally sourced natural materials for modelling and making, which I am excited about. It is not the only reason because of the project is different to my subject but also using the natural materials to make project is challenging and interesting to me too. And after the project start, all the activities and trips have some new knowledge to me to learn. Start from the first tiny workshop we have is to use all the materials which have been given, to build a thing. And the one which is the tallest and can support a box of chocolate at the end become a winner.

As the pictures on the above, the tower we made is quite tall but we missed the other requirement is the thing have to be able to support on top, however, the structure of our sculpture is quite strong especially the bottom foundation, therefore, it can be built taller and taller. And through this workshop, I learnt that we have to measure every section of the structure before we build, in order to know roughly before we built. Secondly, for building, doing it step by step is the most important rule due to it will affect the whole structure.

Material Mixture

Furthermore, we got some lecture are about understanding the materials, such as cob, lime, hemp, hay, etc. By mixing different material to know their feature and function. For instance, if I do not have the workshop with this project I would never know lime is much lighter than cob after dried. Also, a different type of mixing will change the texture, weight and tenacity of the composition.

St Fagans Trip

There is a trip from one of the lecture is to go and see the building which is built by the ecological material and from this trip, I have learnt more knowledge about different material and to see how to use them to build those buildings. Although it is not really directly related to graphic, we still can see more stuff and inspire our mind. We can think about to use those materials to mix with graphic as us our final work.

Final Project

At the end, in our final project through the wood frame, I did a lot of research on different types of woods joint method in order to us it in our sculpture. And I found something that I have never seen before such as the Biscuit Joint and Mortise and Tenon Joint, therefore, without this project I would not know that knowledge.

Moreover, the challenge for our group is time limited because there are two Erasmus students in the group and they have to finish the whole project by this term so we only have few weeks to finish from start thinking the idea to build and finish the sculpture, time is the main issue for us. Fortunately, our time management skill is not bad, we plan every step in different time also with some extra time for fixing the work, and at the end, we finished it on time. Another challenge is working with other people, luckily it is not a massive problem for our group because I knew there is an issue happen to other group is people did not turn up which is very annoying. This is a team work so everyone should take their responsibility, so everyone should work together because communication is the main element for a group project without this it cannot be group work.

The Whole View

screen-shot-2017-01-12-at-12-32-28-pmOverall, I learnt lots of different knowledge which are totally different to my subject. To me, this field module is not only about learning some building skill or learn how to build thing but also to know about some materials that I have not heard about before so all the thing I got in this field project all totally new. Knowledge is one of the main thing of course but also through working with other people my communication skill and time management skill have been improved. Finally, do something different will help for inspiration sometimes at least for me it is because all the things we did are still relevant to art and design, thus, learning in a different way is quite interesting and fun.

Final Hanging Sculpture


The significant of information

As the brief said data and information are in everywhere, and they around us all the time, is important elements in our life. Like all the road sign, train map and different types of diagrams are all about information design, therefore, is significant for everyone to learn how to design the information in another way, especially for us (graphic student) who communicate to people all the time by using graphics. In these modules, we learnt lots of skills and methods to design and visualise information. In subject, sometimes we will do something similar but we did not actually learn how to do it so it’s a good opportunity for us to learn more detail. In this field, we got six projects in total and we learnt different knowledge in each project.

screen-shot-2017-01-18-at-10-42-01-pm The first 1/2 day project, we learnt the simple concept of what is information design and see how people develop the visual system. Through working with other people to combine different idea and create a special visual image to indicate those data we got also learning for other group ideas.


Here is one of the projects that we learnt something new, pictogram is the thing that we use all the time but sometimes we will make misunderstanding due to we didn’t use it in a right way, we will think people can understand what is it mean but actually isn’t. No one really knows what people are thinking about. And this project is teaching us how to those pictogram to tell a story in a clear way. 

I am really glad that all the things I learnt in this field, I can use back into my subject. Because my last field project is about use ecological material to make a sculpture, I am not saying anything is bad and actually, that’s quite interesting and I enjoyed it so much to learn something totally different but the comparison is there are no any skills that I can use back into the subject.

And in the last 3 weeks project, I use most of the skills that I learnt in these few week into my work, which is really helpful in my graphic idea. And in the last 3 weeks project, I use most of the skills that I learnt in these few week into my work, which is really helpful in my graphic idea. 

Overall, the whole field is more interesting than I expected, at the beginning when I looked at the brief, I thought we were going to learn how to use graph and diagram only didn’t think we will learn that much stuff. There are some issues that didn’t happen in the field this time, start from last year there must have some problems came out such as communication problem, working with other subject students sometimes is a bit difficult because people might not understand what each other are talking about. And the other issue is, people didn’t turn up to lecture especially when you have a group project which is the most annoying problem thus, I am really pleased that I chose this field to do.


I really enjoy doing both projects, although their theme and subject area are totally different, there are some skills I have still have improved in both project. For instance, communication skill by working with different subject students; presentation skill getting better through having presentation all the time and lastly; organisation skill and time management are being much better due to organise our time to do work. The first project I felt excited but nervous because I knew all the things for me must be new and before the lecture start I did worry about the thing might be so difficult to understand but luckily it is not as scary as I thought.

Furthermore, I have mainly learnt different type of ecological material knowledge and some building skills which is not easy to use in my graphic work but it will be the best if I can try to use those skill into it in the future. For example, the final outcome I did, a sculpture(a suspended illusion sculptures) mix with graphic communication message that shows another way to communicate to the audience, although it is an artwork, it still relevant to the graphic. This project gives me a great message about graphic communication is not just limited on paper or digital, sometimes we can use some other way to say things.

The second project is about graphic which is really helpful to my subject, all the skills and methods I have learnt can be very easy to use into my project so I am glad that I have chosen this module. This project told us how to show or demonstrate information successfully and that is the thing that graphic people are doing everyday or even every moment, so all the skills we have learnt about are really beneficial and advantageous. This project I felt more confidence in the lecture and I didn’t have to worry about too much as the first module because the area is still about graphic, so I am glad that I have chosen this module.

Both modules are very good, not only the lecture but also the tutors are kind and friendly too and I didn’t regret to choose these modules. The learning atmosphere and lectures are totally different compared to the level 4 field. Last year one of the projects I have chosen is a bit boring but that is not the problem. First of all, there is nothing related to my subject and the main problem I really annoyed with is there are not many students attend the lectures so people cannot do group work together and even the last presentation there are only ten people attended. However, this year there are not many situations like that, everyone is in the lecture so people can work together. Both final projects have the same issue is time-limited. Even though I finished on time, there is something I can still improve more. Therefore, if I got more time maybe both of the work I can improve more detail items to make both looks better and more professional.

Brand World-Narrative Reflection

About this project which is the first graphic project work with the real client, I am really proud of our team. Although at the end our idea didn’t choose by the client we still finish the finish it and make it look like what we expect. I really enjoy doing this project, in the whole process we don’t have any argument, we all feel happy and enjoyable. Everyone have their own role to work on, and no did not turn up all the thing just being great so after the project is done we have a small discussion about we all hope we can work together again. In my opinion, skills and ideas, of course, is very important in our design life, however, as working with a group of people team work and attitude is the most important thing because it can show our responsibility and personality which are the thing that most of the people really care about.

Through this project working with different people, my communication skill and organisation skill have been improved. In that few weeks, due to everyone has their own schedule so we have to organise a time to let all the people went to uni and work. Also, we all keep having the conversation online, make sure no one miss anything. And about the filming, I learnt some of the skill of it like where is the best position, some technical skills of the camera and few editing skill.

Lastly, there are something we can improve. First, if we got more time then we can try more place to work on because at the beginning our idea is to go to town and ask the resident, but because of the time-limited, we do not have time to work on the town. 

Branding reflection

To improve the work for the final module assessment by following the feedback.

branding feedback

And I did the improvement of my work also put all of them in mockup in order to show it more professional because at the end all the work we have done need to put into our website so it is significant to make the work look the best.

I simplify the logo, remove the fill colour and thinner the strokes, then apply it to all the touch points. Another massive change is to apply all the touch points with dark textured background and make them consistent.

ICE LOGO_final logo

I really agree that the simplified logo looks much better than the colour filled one, it is more professional and delicate and after I apply it to all the touch points the brand become a real brand, although it is still a student works, compare to the previous version they look much better.

I have learnt what should it mean of a consistency for a brand also my design inspiration have improved by doing this project, and I have learnt what is necessary and what isn’t. Like the some of the touch point doesn’t need the pattern background some does, it depends on what it is and the purpose of using it. If the pattern used in a right way then, of course, the outcome will be good but if not then the product we design will be affected. Lastly, although I have improved all the work, it is still not the end of it, design is never finished except we stop doing it. The next step is I can try to create more touch point and make this brand more complete whenever I have time to work on. This project is the first graphic project we did in Level 5 and I really enjoy doing it, although at the beginning there are some issues with contacting the client, except that everything it’s fine. First time to work with a client which is a good experience for me to develop all the skills I have.

Penguin book cover & Reflection

Another project we got before Christmas is about Penguin book cover, which is a Student Design Award 2017. There are three books we can do:

  1.  Adult Fiction Cover Award – TO KILL A MOCKINGBIRD by HARPER LEE 
  2.  Adult Non-Fiction Cover Award – IN COLD BLOOD by TRUMAN CAPOTE

    After we were told about this project, the first thing we have to do is to consider about which book we really interested to. and for me, the first one I do not want to do is To kill a mockingbird because we knew that there are many book cover had been designed, so I decided not to do it. Next, is to have a quick read about both of the story and find out which I feel more interested in, and at the end, I thought In cold blood is more challenging to mo so I determine that be my main book to do.

Next step, I did a range of research about the previous book cover which included the classic cover also with the previous winners. It is important to know and comprehend other people design because it can help us to see more also we might get some inspiration from them as well.  ( the book cover design

At the same time, I have to read the story and see what elements I can get, also I read some summary, comments, and notes about the whole story and read how people analyse the characters. In one of the workshop lecture, we were suggested to watch the movie Capote, it is a film that about the In cold blood author (Truman Capote), this is about the whole interview process with the murderers. Show how Truman Capote finds out all the questions about this homicide case and the relationship between the author and the main murderersPerry Smith.

From the film and the story, I collect some materials and elements that I thought it will be meaningful. 

Those are mainly about why the killers do the crime and about what they are thinking which is the main purpose of the film, finding the truth by interviewing them. Therefore, for the elements, I focus on those killers and their fade at the end. And I summarise all the ideas I got finally I chose to use rope which represented to their life and the criminal reference number and crime scene to show that the story is a crime.

About the colour, my first idea is just to focus on a dark red which is similar to blood and it represents the name of the cover blood and after I collect all the items I need then I create my first idea cover designs.

Screen Shot 2017-05-26 at 5.00.53 pm

This is the first cover I did, however, after some discussion, there are few thing I have to change such as the whole thing is too busy so I should remove some of them. The font colour and size is not clear enough and the typeface on the book front and the side should be the same. Lastly, I should try to play with the font size of the back cover text. Through the first design I did, I knew about there are some we have to pay attention to the text size of the title, subhead and the author name.

So I improved all the thing I was told about, so I simplify the cover and check the font size and the typeface. I made it in two versions the first one I keep the red that I have used for the previous cover, another colour is blue which is represented the cold as the name of the book. And after I done the improvement, I compared both of them and I found out it was totally changed, it looks much better. Through looking at both together I understand sometimes simple doesn’t mean I didn’t do enough, simple is good but it must have your own style. 

Screen Shot 2017-06-02 at 4.56.09 pmScreen Shot 2017-06-02 at 4.55.53 pm

Although those are better than the first idea, there is something I still can change. For example, I really like both colours so I really want to try to put them together and show the cold and blood feeling. Moreover, the colour of the text is really close to the background so it is not easy to read the text so I changed the opposite colour to make a strong contrast. Finally, I made two versions for combining all the things I have just said.

Screen Shot 2017-06-02 at 5.19.51 pmScreen Shot 2017-06-02 at 5.18.01 pm

At the end, I cannot make the decision by myself so I ask different people to get some suggestions, most of the people seem to prefer the blue colour background version so finally, that became my final outcome.

Screen Shot 2017-05-26 at 10.54.00 pm


The project I really enjoy it and it was a big challenge as a real project. In the whole process, I felt excited and also a bit stressful especially when my brain was stuck and can’t think of anything. However, I think it is good for me to improve myself in that situation because the idea might explode in my mind suddenly. This project is not just a design marked by our tutor but also the people in the Penguin company are actually looking to our work and chose the best some they really like. Though the project I kind of like know more about how to catch people eye more easier, and know about what book cover should include. I have also improved some of the technique skill by making those items and by this experience I realise that I quite like to design book cover which expands my interest and help me to find myself. I will keep using those techniques and knowledge I have learnt from this project to create more book cover design and make more good work.

Constellation PDP 2017

Constellation Reflection 2016-2017

This year we have five lectures only for our constellation, Postanthropocentric practices is an interesting topic, all the study in every lecture are quite deep and abstract. It did not have a direct answer to tell you what it is, we have to find out by ourselves through the reading and those materials that we have given. Although it is not a lecture that related to my subject, but honestly for me, everything can be related to art and design. It just depends on how people comprehend them. We also have some activities for us to understand more about what the theory about. There is something I found it very interesting that’s also the inspiration for me to write my dissertation.

empty space and invisible element

The first lecture is the most impressive for me, and the reason is because of the topic I felt really interested to. It covers about the concept of more than human world by David Abram. Human perception being differently compared to the ancient century, and that is a kind of sensory blinders. However, it does not mean a physical issue but is a mental problem, we see things but we didn’t actual sense it and know it then we went into non-human voice world because everyone is mentally blind and deaf. Furthermore, in order to fix this problem is to go and feel the earth. In those study, it refers some significant elements of our world, which are not only important to the world but also human cannot live without them. They are air, dust, and the thing that we breathe respectively, all of them have one same feature that is invisible and which make people think they are just an empty space, therefore, people lost connection to them. Finally, it summarises we should create a new language to the world speak or re-educate our sense to communicate to it again. I really agree with those ideas which also make me interested in writing about these topics. It becomes one of the main research of the dissertation plan. 

thing & human

The second lesson we first discuss an argument with are the materials alive or dead? That’s something interesting to talk about but in my opinion, as a graphic student, it is a bit hard to feel when we are creating work. Of course, everything in our life is also made of the material it is difficult to feel in our artwork. The most common media for us is social media so we don’t alway have a chance to feel the natural material. The second part is to find out the definition of object and thing and talk about how the process from object to thing and bring into lives. (object presented as finished; a thing is an object with its gathering of lives, it mixes with materials, humans, animals and other things ) The third study for me is the most complicated one, in Entangled: An Archaeology of the Relationships between Humans and Thing, it explores the different types of thing are depended on. TH-things depend upon humans to be things, means they need human to maintain them. TT-things depend on other things, represent they need other things to let them become a thing. HT-humans depend upon things, indicates humans are trapped with those things(TT). It is help for everyone to understand the connection of them but honestly, it is not that easy to comprehend it clearly.

Water and Words

The third lecture covered several concepts but the final idea of the life-world of water really attract me to know more about it. It mentions water can hear what people what to say, our words. Through the theory of Dr. Emoto(the hidden message in water), to tell people water is not only an element for people to maintain their life or for them to used but also is a mystical treasure. Because water can reflect people thought in the crystals formed in frozen water. That’s another concept I want to write my dissertation, to talk about people only know how to talk to people but we don’t talk to the ground, which links to the communication problem we got.


The fourth and fifth lessons are about how the world express themselves and review all the topic again. By studying The life of lines and the artwork by Olafur Eliasson. To inform us everything happens is because the thing allows it to happen. For instance, a footprint is made is not because of that person but is it because the soil and all the mud, grass and the circumstance allow it to be made. Therefore, in the presentation,  my friend and I use the similar concept to make a record of an art piece (check the previous post: Presentation-experiment). Although it looks like a fine artwork, I think we still can use it into designs as well. 

Lastly, although the study is not about graphic directly, there are some ideas still linked such as the way of the world express themselves, that’s about communications. The world becomes an empty space and people lost connection to the world those are about other kind other communication.

Dissertation idea

Human&NatureIn my dissertation, I am going to investigate what is the communication relationship between human and the natural world. I am interested in exploring this topic due to nowadays people always keep their mind on the social media and concentrate on the technology all the time so people start losing connection and sensory to nature. The first step to investigate this topic, as a student who studying graphic communication, it is important to understand what is communication about.


Before the discussion about the communication relationship between human and nature. First, it is important to understand what is communication about. By the technology development, people getting more easier to communicate to people, and they are not only communicating to the others through speaking but also most of the time we apply to the other via different social media technology. However, at the same time, there is something that we start forgetting about. In the earth, human, of course, is parts of the main character because we can speak, we invent things, develop this urban world and we can doing lots of things that the other creatures can’t do so in our consciousness human is on the other level(someone might think human are on the top) But in fact, there is something actually more powerful than us, on the other without them, the human cannot be alive or maybe we might not exist so that to the human they are significant and they are The Nature. We never thought that we are losing connection with the world because we are living in it and sometimes if a thing always around you then you may forget their existence, until one day we totally lost it and at that moment we might notice something important is missing. For human is the same, they thought this planet is belonging to them, it’s certain that they exist. The way we treat them is totally different to the primitive world and it is another reason why we losing connection to nature.

people need nature.png
(2017), [video] Conservation International: Conservation International.
Human is part of nature, our life come from them but people are always being ungrateful to them. We are not only ignoring what they are saying but also avoiding to see what they trying to tell us. They are speaking to us in a different way, however, human! Still, choose to leave them away and something hilarious is when people avoiding to understand but at the same time, human keep using them, getting resource from them and killing their lives.

technology around us

Human apathetic losing sensory to nature(avoiding to understand), we forgot that they are actually alive and we don’t care about how they feel. In my viewpoint, human will become like this is because nature didn’t speak like a human so they are forgotten by us. To the whole universe, they can speak but just without a voice, without any word and they respond and express themselves through their movement(they don’t have the same language as human do) and people pretended not to know them or maybe human is the only creature not to understand them. They are using their own way to indicate that they are alive, they want to be with us, or I can say they should be with us. They give we take, we don’t even ask and it is just because we got different languages.

But it is not a good excuse.

nature doesn't need people
(2017), [video] Conservation International: Conservation International
Through exploring how the world trying to communicate to human then we will know how they express their feeling, what is the language of them, and what they are trying to tell us, to let people understand what situation are we in at the moment. Furthermore, there is something we might actually forget-“nature doesn’t need people but people need nature”(Harrison Ford). One thing should not forget is all the damages and influences of the earth are made by the human and it is just because of our selfish behavior, nature looks totally different as begin.

Our world
(2017), [video] Conservation International: Conservation International
The reason for me exploring this topic because as my subject is graphic communication, all the things, works or designs I do are about to communicate to people, telling messages and showing thoughts. So it is very important to understand the basic concept of communication, go back to the initial idea and think about what is communication, and seek the basic method of communication and compare the way that how differences between human and the world. The best way to deeply understand is to physically feel them, go back to that simple atmosphere and experience the spiritual power they get. Honestly, all the thing we invent and create are also inspired by nature, from their shape, pattern, texture, colour, smell and movement all is about art and design. So the best designer in the world is the nature, a human can create all the thing we have now because we copy and learn idea from them. Most of the designs for graphic designer did are about digital, demonstrate the message via different types of social media not much opportunity for us to do work using ecological material and therefore if we can go and feel the world then we can be more creative.

Design and nature

Lastly, I hope through this exploration, I can build more creative ideas in my mind also inspire my designs to become more powerful. After I read most of the book and look at different media, I notice that it is essential for us to listen to the universe, they give us sources, materials, ideas and inspiration so we should make some contribution to save it. And if we want to keep create the world then we have to start getting action now also from now on, I will try design work with adding some natural element to show the world more ecological.