Final professional practice

reviewing the previous lectures:

Skill and ability to be a designer to work in the industry. Understanding the cost of everything we did as a designer. Doing work for nothing? Worth or not?

Able to apply for a job(skill), to develop their career after graduation(next step),

Summer show timeline 30th April 2018, Summative Assessment 11th May 2018.

  • Exhibition(80% weighting)
  • Professional Practice(20% weighting)

Learning Outcomes(as identified in the module descriptor)

  • Demonstrate a clear understanding of where practice sits within a professional
  • context and how professional level opportunities can be accessed.

Assessment Criteria: Context, Skills and Ideas are the main outcomes we have to show.

Deliverables: professional practice

  • Digital presentation – Exit Strategy(a statement about what we are going to do next), CV, PDF portfolio, Website portfolio, identified professional opportunities along with a live application, CSAD online catalogue submission (no more than 15 slides)
  • PDF Portfolio (work of level 6)
  • Portfolio Website
  • Learning Journal(professional and afterlife categories also the plan and experience we have)


  • Language use in the portfolio have to be careful
  • Quality of images of the work(show professionally)
  • Contact page(conclusion)

Death to the infographic CV

Exhibition information this is required for the summer show by the 11th May


AfterLife – Communication

Today, we got AfterLife lecture by our graphic communication tutors.



In his presentation, he talked about what he did for his FMP in his master degree, the idea of his concept and the content of his project. Also showing us his amazing and interactive project with his dance, of how interaction link to graphic communication and how can work together. I felt that’s a really cool project because for me I never think about we can do something like this in graphics as well.



She presented about what project she has done since 1982 when she started her first project – Superted of doing animation. Then she got her first experience of animation to work with disabled children and that is a project of experimenting how to communicate. Most of her projects are about enjoyment and play also with interaction. More projects she did like coding, things created by numbers. Some projects she got inspirations from toys, the purpose is to creating things to let children play with and designing thing through play. There is something quite important that she mentioned every project did also give a name. Next more project she did recently, most of them are about interaction, and that’s about things design by the audiences which also mean creating their responses. I really like the concept of how interaction creates things because that’s also something that I have never think about before, my idea is not wide enough so I gave me a really good example about how graphic can also be.



He first talks about Responsibility – What is the responsibility of Graphic Design? Question Position? Also one I agree with him “If you don’t ask, you don’t get”. In his presentation, he told us the project he has done, the way he did and what did he think about them. But everything he mentioned is also related to systems. Designs is not a vacuum, using the systems of the discipline to inform practice outside/ itself/ social media. Everything he did more about collaboration which is very important also he said he just choose what he wants to do. Lastly, in our design life, we should always think about “what if”? which could help us to expand our ideas

Professional Practice2-Cleaning Company Logo

The first question of the lecture – What is it worth to you?

Why is pricing so difficult?

  • Because Art is not a normal business, art is wooly.
  • Some things sell for more than others even if they’re the same
  • Customers are conditioned
  • Artist ‘creative time’
  • Confidence – what am I worth
  • So many influences – consumers, competition, perceptions, blah blah blah(Everyone assumes is from experience)
  • Magic formula – sadly no.
  • What do we do?

What are the benefits?

  • Less stress, more focus and confidence
  • increases your chances of success
  • More time means more chances!
  • Make what you deserve
  • Create what you want to create(what thing motive you, don’t do something that you don’t like because it will just stress myself out )
  • Realise the impossible
  • Smarter not harder(more time)
  • Stand out amongst the crowd
  • Build a sustainable career

Graphic design and tax do not mix(Good record keeping is essential unless you want to be landed  with an exuberant)

The thing we really need is plans. 


  • Keep hard copies of all receipts
  • Be pedantic, common to time to record keeping
  • Monthly supply cost not small unit costs
  • Always negotiate and ask for a trade price
  • Set calendar dates to review your costs
  • Make accurate estimations before starting
  • What are you worth per hr? *1.5
  • Consider how much you want to earn per day
  • Factor in days where you are looking for work

We should build a process to let our client understand what we do.(Explain to your customers how you are going to design their work. This helps to quantify your work) We should be paid for every process every step


  • Be clear on the delivered product (format etc)
  • Detail the number of rework
  • How many initial concepts are there
  • Delivery time for each stage
  • Backtracking procedure
  • Deposit upfront
  • Agreement in place

Watermark the images and doing something to protect your work do not let them get the design before you got the full payment until the end. Even though some clients are kind and friendly but it is how we protect us and the client also it is showing how professional we are.

How we communicate to the customer about what they want?(We should make sure get all the information form them especially some specific requirements they are asking. Also, ask questions to get the idea from them because some of the clients think they are getting ready for the design but actually they are not)

We should also be pricing as an Artist (We should start now), also the injustice of pricing.

Why would prices increase? The cost of the material, the demand, location(preception),

Value is int eh eye of the beholder (on body else, is not relevant to the other, if the customer is happy then everything will be fine)

What should we look for?

Search ideas:

  • Artists with same experience
  • Style and medium
  • Industry and medium
  • Are you a pioneer?
  • Graphics sites

Pricing Formats

  • Individual job(Bespoke)
  • Set product of service
  • Day rate
  • Retainer

Do they have a budget? (Let them make the first offer)

The price is for the job but not how you got there

Task: Which of these is of the most value to you?

  • A popular youtuber wanting a new logo
  • A cafe wanting a new menu
  • A design agency wanting to subcontracts a 2-week work designing posters for an annual fashion show
  • A record label wanting an album cover
  • An advert on people per hour

Task: Question

  • Would you treat them all the same?
  • What questions would you ask to determine the price?
  • What structure would you put in price to govern the price?
  • What could this job lead to?
  • How could you upsell the job?



After I got the idea of doing a storybook for kids, next I did the script of the story also start considering the style of the illustration, and think about how I should demonstrate the book by using different material and skills. Therefore, I made a small trip to explore how people showing their books, I went to different bookshops and have a look people design, there is so much way to do no matter pop-up book, interactive nook or normal storybook, each book still got their own style to attractive people. From this little trip, I got some inspirations for my idea. I want to do something children can also play with because then it will be memorable, especially to little kids. My main target is 4 to 5 years old for the one who starts reading books by themselves but at the same time, they do not want to read something with lots of texts. Thus, I have this exploration.

As you see in the images, something really attracts me are those with different textures and some have the interactive element which let the child play with. Also, the size and shape of the book are another things I think to think about, but it also depends on how many spreads of my book and what material I want to print on. Because I saw most of the kid books are quite thick (I know this is not easy to be damaged), so if I want to make it thick then I have to think about what size is the best for them to carry around. More consideration I have to make so it is such a challenge because I didn’t have any experience before to can an actual book. However, if I make it looks great then it will be good for my portfolio as well.

Professional Practice 1

The First professional practice, it talks about what they do, and how they can help us to go further.

1.What we worth?

  • They got 1 to 1 support
  • Business skills workshop
  • Links to business community
  • Links to funding streams
  • For us to success
  • Experience event

2.Creative VS Non-creative

We have a discussion about how non-creative people think of creative people also how we creative think about them. And it is important to understand they also let them understand us as well.

3.Understanding you value

Once they understand us then they will know about our value. And the value they think maybe different to what we think so sometimes it is our fault that not to communicate with them, that’s another way for us to show our problem fixing skill. But how we fix the problem to let them understand us and our value? Also, we should think about what we are actually doing for them?

4. Basic of pricing

Cost/Units = minimum (before we cost the people, we should consider variable and fixed cost, all the tools and things we use in the project) Cost Price Value which is about what we can actually sell it for our client, what it cost you and what its worth in the universe.

We have to understand how our things are actually cost.

  • Cheap
  • Fast
  • Quality

We can only do 2 in our design and business, we cannot do it all at the same time mostly.

5. We should consider

  • subscriptions
  • retainers
  • freelance
  • one-offs
  • licensing
  • duplications
  • the middle girl

This list goes on making it work for us and remember value always come afterwards.

6. We should go to work where you want to go

Due to there is no point to start our own business if we didn’t know what we want. By considering this question, two ways to think about 1.what motivate us, 2.what we really interested. Once we list it out, we can have a more clear sense that what we want to do. Further questions: what is our hobby? What we can do(the problem we have fix)

The whole lecture first is to give us a sense of what it is then is to let us think about what we should do before we come to work into this community/ industry. The most important thinking is to know about our own value and we should have enough self-confidence to tell people that’s who we are and what our value is.

After Life-Arobase Creative

This week we have afterlife lecture by Arobase Creative.

There are several things we were told, or as a advise as working as a freelancer or working in an agency. Before we start, first we have told that Relationship is extremely important no matter what you are doing, as a designer or business people we cannot succeed without a good relationship with everyone, the one around you or the one might change your life.

Designer Tips:

  • Try before you buy
  • Do not let your life just got (eat, sleep and design although it is really true because it keeps repeating every day)
  • Try working in the industry before you be a freelance because there is much more consideration then we expect,  like how to organise and collaborate with different people and things. Therefore, it will be good to learn things in the industry rather than just by yourself.
  • Another advantage to working in the agency is Networking again which is about the relationship
  • By working in the agency we should be a sponge to absorb everything which is good for us, learn from other people or client and get as much as you can.
  • By thinking to become a freelancer first we have to know that, freelancing always be lonely and it is difficult when you just work on your own all the time.
  • Getting into the industry for design grads.
  • As a designer, we should be confident even if we’re faking it.
  • Review and Refine
  • Bring something different when we first go to a new place because it will help you get on it.

We have also told about what do normal agency want?

  • Presentation
  • Problem-solving like creative thinking
  • Work ethic
  • Also, don’t make your CV wrong especially like spelling or some basic issue because it will affect how people think about you.

Keep your friend close but keep your friend that are GOOD DESIGNER closer.

You do not need to do everything because it is good to work in your best part rather than do everything not great.

Finally, COLLABORATION is KING (it is very important) It is better to know what you good at and other people as well.

Work hard & Be nice to people

Do More

Build relationship


Workshop-sewing machine2

The following week of the sewing machine, 4 thread and 5 thread machine and the industrial iron practice. More practice to use those machines also learnt how to sew in a different way. Although I still have not decided the format of the final project, I might have a go with different material and choose the best. Moreover, more practice is necessary in order to get used to those machines, sewing is not easy because it is about our control and the coordination of our eyes, hands and leg. There are more challenges than we think, that’s also why I like sewing.