The lecture we have today is about different content to change the experience
Exercise: Role Play (It should be at the beginning of the project also have to be at the end)
Create a community: who we are communicating with.
Our first step to do is to create a persona: Name: Age: Profession: Bio:(Can draw)
- Powers: how much influence they have
- Daily Routine:
- Likes/Dislikes: hobby
- Motivation: Communication and
Experience Home to Hub(Think of a journey) This is about how are we thinking of the project, (The process in the portfolio-the customer journey-information design)
After we pick one of the people persona, next we have to start thinking about the journey of their daily life.
The reason for doing this exercise is to let us have a thinking process, how we work with our client and consider about our target audiences, how can they access with this project which really helps us when we are designing. We want our audience get our message so it is how to guide us to go into the right way.
Our persona is Josie, 36 years old, a mother of 3 children and her profession is Dentist. Through those bullet points we create a journey map of her daily life and how can she get the information of our project. So her story is: She woke up at 6 every morning after that get kids ready for school then drives them to school, next she will park her car near the school then take a train to work and on the way of the journey she has food and look at her technology devices to get information. When she starts working she will have the conversation with her patients or colleagues where she got information with. After finish work, she gets the train back to where she parked her car, and on the way, she might look at the poster or banner. after picked the kids back then go home and cook. Before she goes to bed, she normally watches tv until 11 she goes to bed.
In her journey map, there are lots of opportunities for her to get information which she can access with it. Especially, our target is about services it is good for us to consider about how can they get the information because not all the business or services people will have much time to look at different websites or Facebook to get news so that’s a question for our group to think about.